FALL 2016, EDITION SIZE: 35,000 PACKS
Die-cut, embossing, how not to become a werewolf. It’s Lunacy!
A PHASE WE’RE GOING THROUGH
Our 32nd Quarterly Edition for Fall, 2016 is a perfect example of an idea that started simply and then got a bit out of hand. Okay, maybe more than a bit. Originally, our basic concept was to do a 3-Pack of Memo Books celebrating the Harvest Moon. Then somebody asked, “What about highlighting the phases of the Moon?” Somebody else said “DIE-CUT!” which was followed quickly by a chorus of “Matte Varnish!” “Embossing!” and “Let’s make sure that people know how to avoid becoming a werewolf.”
This is the aptly-titled “Lunacy” Edition. There’s lots to love about this release. The embossed covers are made from Neenah’s Classic Crest “Epic Black Stipple” which features a gorgeous, almost leathery finish. For the first time ever, we’ve die-cut the covers, using individual dies for each of the three books. One reveals a full moon, one a half moon, and one a crescent.
The moon that’s visible through the die-cut is printed in 4-color on a glossy flyleaf which also includes facts and folklore about earth’s constant companion, as well as a lovely shot of the dark side of the moon in the back of the books. The Field Notes logo is embossed with a subtle hit of varnish, and the back cover features an embossed full moon. The books are bound with black staples (of course), and the 48 body pages feature a reticle pattern on light grey “Moondust” pages.